GRE Reading Comprehension
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Source: 2014
African American newspapers in the 1930s faced many hardships. For instance, knowing that buyers of African American papers also bought general-circulation papers, advertisers of consumer products often ignored African American publications.
Line Advertisers' discrimination did free the African American press from advertiser domination. Editors could print politically charged material more readily than could the large national dailies, which depended on advertisers' ideological approval to secure revenues. Unfortunately, it also made the selling price of Black papers much higher than that of general-circulation dailies. Often as much as two-thirds of publication costs had to come from subscribers or subsidies from community politicians and other interest groups. And despite their editorial freedom, African American publishers often felt compelled to print a disproportionate amount of sensationalism, sports, and society news to boost circulation.
Question List: 1 2
The author of the passage suggests which of the following about the "advertisers" (line 3) mentioned in the passage?
- A They assumed that advertising in African American newspapers would not significantly increase the sales of their products.
- B They failed to calculate accurately the circulation of African American newspapers.
- C They did not take African Americans' newspaper reading into account when making decisions about where to advertise.
- D They avoided African American newspapers partly because of their sensationalism.
- E They tried to persuade African American newspapers to lower the rates charged for advertising.